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THE LAST DAYS OF A DYING BUSINESS MODEL

A large portion of Facebook’s business model relies on selling advertisements across its apps and services. Ad clients can use Facebook’s advertising tools to target specific customers or demographics. However, with the release of iOS 14.5, if users choose to opt-out of tracking, Facebook will have access to less data that could be used to deliver personalized ads to users.


The iOS update was released to the public last week and since its launch, more apps are beginning to display the ATT prompt to users. It was noted by Ashkan Soltani that Facebook had updated its prompt to include a notice stating “Help keep Facebook free of charge.”




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